Holiday Personalization at Lacoste

During the holiday season, retail stores are filled with energy, gifting, and possibility.  At Lacoste, we partnered on a custom onsite embossing activation that transformed everyday shopping into something memorable. With live personalization offered on select Lenglen leather bags with purchase, the in-store experience became both engaging and elevated, exactly what holiday shoppers are looking for.

Maintenance Required movie poster displayed at a retro-style premiere venue for Prime Video’s film event.
Black vegan leather license plate keychain with gold foil embossed initials SAK, created at Prime Video’s Maintenance Required premiere.

How to Boost Sales on Highlight Products

By offering complimentary embossing with purchase, Lacoste created a natural point of interaction around the Lenglen leather bags. Customers walking into the store noticed our embossing station in action, which sparked curiosity and conversation. Shoppers who may not have noticed the bag at first were drawn in, picked it up, asked questions, and learned more about the product. What was once unseen became seen, and interest quickly turned into purchase.

Two white vegan leather license plate keychains from Prime Video’s Maintenance Required premiere, one embossed with KU in dark blue foil and the other showing the debossed “Maintenance Required” and “Prime Video” logos.
Two influencers capturing photos and videos of the onsite embossing station at Prime Video’s Maintenance Required premiere.

Create Loyalty During the Holidays

During the holidays, every brand in the mall is doing something special. This is the moment to stand out and show customers that you care. Personalization adds genuine value to a purchase, helping customers feel confident in their gift choice and appreciated by the brand. Instead of just buying a product, they walk away with something thoughtful, intentional, and ready to give.

Walmart National Fashion Tour personalization station – western belts embossed with initials and rivet decorations under “Now Delivering Your Rodeo Dream” backdrop

Personalization That Feels Personal

At the Lacoste activation, guests could choose from two font sizes and two color options for their monogram. This flexibility allowed customers to express their own taste and personality, whether they were gifting the bag or keeping it for themselves. The result was a leather bag that felt truly theirs, or a gift that felt deeply considered and meaningful.

Onsite embossing station at Lexus Pro Shop, Monterey Car Week 2025, Pebble Beach

A Photo-Worthy Moment That Travels Online

Guests love watching the monogramming process as it happens. The quiet precision of embossing often draws people closer, phones come out, and the moment is captured. Many guests share these moments on social media, extending the activation beyond the store walls. One onsite station does not only drive organic foot traffic, it also creates online visibility through authentic customer sharing.

National Campaign:

More Than Embossing

We’re more than an embossing service. With over 10 years in the leather industry, our team is skilled in rivet setting and other types of personalization. We can join your nationwide tour or campaign, providing consistent quality and flexible support across multiple cities. Wherever your campaign takes you, we can travel with you and adapt to your needs.

Gold foil embossed leather luggage tags for Fora Travel at Create & Cultivate Festival 2025 in DTLA

Why Choose Us

Experience You Can Trust, Service that Adapts, Efficiency That Delivers

Experience 

With over a decade in the leather industry, we’ve partnered with world-class brands to deliver premium onsite activations. Our deep knowledge of leather craftsmanship ensures every personalized piece is of the highest quality.

 

Tailored Setup

Every event is different, and we adapt seamlessly to your format whether it’s a quiet summit, a buzzing trade show, or a nationwide brand tour. From timing to layout, we customize our setup to fit your goals and venue needs.

 

Efficient Service

Our embossing process is fast and guest-friendly. In just 1–3 minutes, attendees receive a personalized leather item, giving you valuable time to connect with them while we handle the details. This efficiency keeps lines moving and guests engaged.

 

Make Your Event Unforgettable

Turn your event into an unforgettable experience with our personalized onsite embossing service. Contact us today to discuss your needs and book your event!

Let Your Brand Croc the Holidays

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FAQ

What do you need for your onsite embossing set up?

We keep our setup simple and flexible. All we typically require is a 4–6 ft table or counter, a few chairs, and access to power. From there, we bring our machines, tools, and staff to create a smooth, interactive activation. Want to know what our onsite embossing station looks like? Click here to view our full set up guide.

Do you provide the leather goods, or can we supply our own?

Both options work! We can supply premium leather goods that are perfectly tested for embossing, such as luggage tags, keychains, card holders, wallets, and more. If you’d like to provide your own items, we just ask for 2 sample pieces in advance to test compatibility with our machines.

How long does it take to emboss an item?

On average, 1–3 minutes per item. This gives your staff valuable time to engage with guests, share your brand story, or demo your products while they wait for their personalized gift.

What kinds of embossing do you offer?

We provide blind debossing (tone-on-tone) as our standard, and also offer foil embossing as an upgrade for events looking for a touch of luxury.

How many guests can you serve at an event?

This depends on the event size and duration. For small groups, one machine and two staff are often enough. For large activations, we can bring multiple embossing machines and team members to serve hundreds of guests efficiently.

Do you travel for events?

Yes—we provide onsite embossing nationwide (and occasionally internationally). Travel fees may apply depending on the event location.

Locations

Los Angeles, California

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