Prime Video’s “Maintenance Required” Premiere Night

When Prime Video’s team came to us with their vision for the Maintenance Required premiere, we knew it was going to be something special. Their idea? A license plate keychain that guests could personalize onsite, such a playful nod to the film’s theme and the perfect keepsake for the night!

Maintenance Required movie poster displayed at a retro-style premiere venue for Prime Video’s film event.
Black vegan leather license plate keychain with gold foil embossed initials SAK, created at Prime Video’s Maintenance Required premiere.

Turn Ideas Into Reality

At L For Leather Studio, we love bringing bold ideas to life. Prime Video wanted a keychain that looked and felt premium, but also aligned with their casts’ values, including vegan-friendly options. So we produced the keychains with premium-quality vegan leathers that mimic the rich texture of genuine leather without feeling plastic.

The final design was inspired by California license plates, complete with sleek black and white colorways and an authentic printed look. Guests could choose between Carabiner Clips or Swivel Clasp Hooks, and for that final touch of luxury, we embossed each keychain in gold foil on black or dark blue foil on white. The result? A perfectly personalized, retro-inspired keepsake that captured the film’s vibe.

Two white vegan leather license plate keychains from Prime Video’s Maintenance Required premiere, one embossed with KU in dark blue foil and the other showing the debossed “Maintenance Required” and “Prime Video” logos.
Two influencers capturing photos and videos of the onsite embossing station at Prime Video’s Maintenance Required premiere.

Bring Retro Vibe to Life

From concept to setup, our team handled every detail with precision. We designed a station that complemented the event’s atmosphere, complete with friendly staff who guided guests through the personalization process. Our professional setup ensured smooth guest flow, quick turnarounds, and photo-worthy moments throughout the reception.

Walmart National Fashion Tour personalization station – western belts embossed with initials and rivet decorations under “Now Delivering Your Rodeo Dream” backdrop

Quiet Craftsmanship Behind the Scenes

While the spotlight was on the red carpet, our team worked quietly in the background. During the premiere screening, we continued embossing orders with care. Our machines are completely silent, allowing us to keep crafting without interruption. When the lights came back up, guests were greeted with their finished keychains, ready for pick-up and full of excitement.

Onsite embossing station at Lexus Pro Shop, Monterey Car Week 2025, Pebble Beach

You Bring the Vision, We Make it Happen

Every activation starts with a creative spark. Whether your idea is bold, playful, or sophisticated, our team will help you turn it into a polished, premium experience. From material sourcing to onsite setup, we handle everything so you can shine as the star of your event.

National Campaign:

More Than Embossing

We’re more than an embossing service. With over 10 years in the leather industry, our team is skilled in rivet setting and other types of personalization. We can join your nationwide tour or campaign, providing consistent quality and flexible support across multiple cities. Wherever your campaign takes you, we can travel with you and adapt to your needs.

Gold foil embossed leather luggage tags for Fora Travel at Create & Cultivate Festival 2025 in DTLA

Why Choose Us

Experience You Can Trust, Service that Adapts, Efficiency That Delivers

Experience 

With over a decade in the leather industry, we’ve partnered with world-class brands to deliver premium onsite activations. Our deep knowledge of leather craftsmanship ensures every personalized piece is of the highest quality.

 

Tailored Setup

Every event is different, and we adapt seamlessly to your format whether it’s a quiet summit, a buzzing trade show, or a nationwide brand tour. From timing to layout, we customize our setup to fit your goals and venue needs.

 

Efficient Service

Our embossing process is fast and guest-friendly. In just 1–3 minutes, attendees receive a personalized leather item, giving you valuable time to connect with them while we handle the details. This efficiency keeps lines moving and guests engaged.

 

Make Your Event Unforgettable

Turn your event into an unforgettable experience with our personalized onsite embossing service. Contact us today to discuss your needs and book your event!

Roll out the red carpet and we’ll bring the embossing magic!

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FAQ

What do you need for your onsite embossing set up?

We keep our setup simple and flexible. All we typically require is a 4–6 ft table or counter, a few chairs, and access to power. From there, we bring our machines, tools, and staff to create a smooth, interactive activation. Want to know what our onsite embossing station looks like? Click here to view our full set up guide.

Do you provide the leather goods, or can we supply our own?

Both options work! We can supply premium leather goods that are perfectly tested for embossing, such as luggage tags, keychains, card holders, wallets, and more. If you’d like to provide your own items, we just ask for 2 sample pieces in advance to test compatibility with our machines.

How long does it take to emboss an item?

On average, 1–3 minutes per item. This gives your staff valuable time to engage with guests, share your brand story, or demo your products while they wait for their personalized gift.

What kinds of embossing do you offer?

We provide blind debossing (tone-on-tone) as our standard, and also offer foil embossing as an upgrade for events looking for a touch of luxury.

How many guests can you serve at an event?

This depends on the event size and duration. For small groups, one machine and two staff are often enough. For large activations, we can bring multiple embossing machines and team members to serve hundreds of guests efficiently.

Do you travel for events?

Yes—we provide onsite embossing nationwide (and occasionally internationally). Travel fees may apply depending on the event location.

Locations

Los Angeles, California

and more

 


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