Personalized Wally Boots at Staud Melrose

Unlike fast fashion brands, Staud focuses on timeless luxury and premium craftsmanship so it only makes sense to offer something equally refined for their customers: personalization. For Staud, adding monogramming isn’t just a detail, it’s an experience that reflects the brand’s commitment to quality and individuality.

Personalized leather wristband with embossed initials KF, worn at Rare Beauty 5th anniversary while guests dance and celebrate in the background.
Two VIP guests wearing personalized embossed leather wristbands stand in front of the Rare Beauty logo at the 5th anniversary celebration.

Fall’s Must-Have Moment

Fall is the perfect season to show off a new pair of boots. From October 12–13, 2024, we set up shop at Staud Melrose, offering customers a chance to personalize their Wally Boots with onsite monogramming.

With every purchase, guests could emboss their initials right on their boots,  a subtle yet striking mark of luxury. This activation not only boosted in-store excitement and sales, but also helped reconnect loyal customers and attract new ones eager to experience something exclusive.

Embossed leather wristband with initials AK, displayed at Rare Beauty’s 5th anniversary, ready for the guest to pick up.
Selena Gomez giving a heartfelt speech at Rare Beauty’s 5th anniversary celebration, highlighting the brand’s mission and unity.

Building Connection Through Craft

Events like this are more than sales opportunities; they are moments that strengthen the bond between brand and customer. In-store activations encourage repeat visits from loyal fans while offering new shoppers an authentic, hands-on introduction to the brand’s craftsmanship and attention to detail.

Brass alphabet embossing set used for personalizing leather goods at onsite activations and events.

Made for Content, Made for Connection

We understand that today’s retail experience goes beyond the purchase. Our team worked seamlessly with Staud’s marketing and influencer partners to create photo and video-worthy moments, perfect for social media storytelling. Every personalized pair of Wally Boots became a statement piece, stylish, meaningful, and ready to be shared online.

Guest smiling while picking up her personalized leather wristband at Rare Beauty’s 5th anniversary celebration.
Personalized leather bracelet created for Selena Gomez at Rare Beauty’s 5th anniversary celebration.

Why Choose Us

Experience You Can Trust, Service that Adapts, Efficiency That Delivers

Experience 

With over a decade in the leather industry, we’ve partnered with world-class brands to deliver premium onsite activations. Our deep knowledge of leather craftsmanship ensures every personalized piece is of the highest quality.

 

Tailored Setup

Every event is different, and we adapt seamlessly to your format whether it’s a quiet summit, a buzzing trade show, or a nationwide brand tour. From timing to layout, we customize our setup to fit your goals and venue needs.

 

Efficient Service

Our embossing process is fast and guest-friendly. In just 1–3 minutes, attendees receive a personalized leather item, giving you valuable time to connect with them while we handle the details. This efficiency keeps lines moving and guests engaged.

 

Make Your Event Unforgettable

Turn your event into an unforgettable experience with our personalized onsite embossing service. Contact us today to discuss your needs and book your event!

Boots, branding, and a little bit of embossing magic!

14 + 11 =

FAQ

What do you need for your onsite embossing set up?

We keep our setup simple and flexible. All we typically require is a 4–6 ft table or counter, a few chairs, and access to power. From there, we bring our machines, tools, and staff to create a smooth, interactive activation. Want to know what our onsite embossing station looks like? Click here to view our full set up guide.

Do you provide the leather goods, or can we supply our own?

Both options work! We can supply premium leather goods that are perfectly tested for embossing, such as luggage tags, keychains, card holders, wallets, and more. If you’d like to provide your own items, we just ask for 2 sample pieces in advance to test compatibility with our machines.

How long does it take to emboss an item?

On average, 1–3 minutes per item. This gives your staff valuable time to engage with guests, share your brand story, or demo your products while they wait for their personalized gift.

What kinds of embossing do you offer?

We provide blind debossing (tone-on-tone) as our standard, and also offer foil embossing as an upgrade for events looking for a touch of luxury.

How many guests can you serve at an event?

This depends on the event size and duration. For small groups, one machine and two staff are often enough. For large activations, we can bring multiple embossing machines and team members to serve hundreds of guests efficiently.

Do you travel for events?

Yes—we provide onsite embossing nationwide (and occasionally internationally). Travel fees may apply depending on the event location.

Locations

Los Angeles, California

and more

 


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