Rodeo Dream Belts: A Customization Activation With Walmart
We’re thrilled to hit the road with Walmart for the Rodeo Dream Belts Customization Activation, a national mobile tour bringing western flair and leathercraft personalization to cities across the country.
A Sneak Peek:
Dallas & LA Stops
The tour kicked off in Dallas and then rolled into Los Angeles this August, and both stops were nothing short of unforgettable. Guests lined up at our rebuilt truck, transformed into a mobile western wonderland right outside the country concert arenas. The moment they stepped into the area, they were transported into a rodeo-inspired world, and their dream journey began.
Inside the truck, our customization stations awaited. Each guest filled out a form choosing the belt color, rivets, accessories, and initials they wanted embossed. The best part? No two belts were the same. Every piece was uniquely theirs, a keepsake designed to be worn proudly at the concert and beyond.
Immersive Western Experience
Your Rodeo Dream
It wasn’t just about the belts, it was about the atmosphere. Our team dressed in western character, greeting every guest with a cheerful “Howdy!” and helping them design their dream belt. The smiles said it all: guests couldn’t wait to wear their personalized creation to the show and show it off at the concerts.
Next Stop: Chicago
Catch us there!
Want to experience this wild ride for yourself? The Rodeo Dream Belts tour is rolling into Chicago at Allstate Arena on 10/17/2025. We can’t wait to welcome you, help you craft your one-of-a-kind belt, and share in the excitement of this unforgettable tour.
Stay tuned ! More cities are on the horizon, and the journey has only just begun.
👉 Follow us on Instagram for upcoming stops: @l_for_leather
Want a Western-Themed Event for Your Brand?
Looking to bring a unique, rodeo-inspired activation to your own event? Whether it’s belt customization, live embossing, or a tailored western theme, we’d love to help craft an experience that gets guests talking. Reach out and let’s see what we can build together!
National Campaign:
More Than Embossing
We’re more than an embossing service. With over 10 years in the leather industry, our team is skilled in rivet setting and other types of personalization. We can join your nationwide tour or campaign, providing consistent quality and flexible support across multiple cities. Wherever your campaign takes you, we can travel with you and adapt to your needs.
Why Choose Us
Experience You Can Trust, Service that Adapts, Efficiency That Delivers
Experience
With over a decade in the leather industry, we’ve partnered with world-class brands to deliver premium onsite activations. Our deep knowledge of leather craftsmanship ensures every personalized piece is of the highest quality.
Tailored Setup
Every event is different, and we adapt seamlessly to your format whether it’s a quiet summit, a buzzing trade show, or a nationwide brand tour. From timing to layout, we customize our setup to fit your goals and venue needs.
Efficient Service
Our embossing process is fast and guest-friendly. In just 1–3 minutes, attendees receive a personalized leather item, giving you valuable time to connect with them while we handle the details. This efficiency keeps lines moving and guests engaged.
Make Your Event Unforgettable
Turn your event into an unforgettable experience with our personalized onsite embossing service. Contact us today to discuss your needs and book your event!
Build Your Dream Event with Us!
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Los Angeles, California
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